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Keen on cities, information architecture, design thinking, design research, user-centered design, practice-led research and empathy.

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Lexus Website Redesign

We were approached by Toyota de Puerto Rico, Corp. to redesign the website for Lexus, their luxury brand. The focus was to display the content of the site with the same qualities their vehicles have: comfort, elegance, power. We designed a desktop & tablet friendly version, and a mobile version. […]

Millas de Felicidad

Every year, Toyota de Puerto Rico, Corp. sends their Christmas Card to their employees and suppliers all across the globe. On 2012, the creative proposal was to use the multiple miles Toyota cars gather, because of their durability, for a socially responsible cause. Paired with Fundación Ferni, we were able […]

Toyota Website Redesign

Toyota de Puerto Rico, Corp. hadn’t redesigned their website for almost a decade. The challenge was to redesign it in order to show the brand equity and leverage upon the competition. We developed a website very rich in content and keen on high quality aesthetics. Here are some screen shots […]

Trident Jam

We developed a game in which the user could chew gum in order to create music. This was for Trident, at the moment part of Kraft (now Mondelez). The game used new technology, both software and hardware based. We designed and developed the whole experience, including icons, motion graphics, gameplay […]

Posted in Art, Case Studies, Design


This is a research and practice based project I worked on while studying my Master’s degree in London, in which a mobile number and a website were activated in order to explore the possibility of empathy within an everyday basis. The purpose of the mobile number was for everyone to […]

Posted in Case Studies

Sal! Awards 2011

Sal!, the leading restaurant and gastronomy related hub in Puerto Rico, held their first awards last year. Sal! Awards meant to recognize the local food establishments for their type of food, special features and/or experience. Thirty categories were presented. Both the nomination and voting phases were open to and decided […]

Posted in Case Studies

Mobile web and iPhone app for Magacín

Magacín, the social and lifestyle Sunday magazine of El Nuevo Día, launched its multimedia platform last August, with in web and mobile applications. I conceptualized and designed the mobile web instance. I also redesigned the iPhone native application’s prototype. For the mobile web version, taking the structure and aesthetic […]

Posted in Case Studies

Proyecto Puerto Rico

Proyecto Puerto Rico is an editorial and photographic effort between El Nuevo Día and Cervecera de Puerto Rico, which portrays key characters who have helped shape Puerto Rican history with their work in a myriad of arenas (political, social, educational, humanistic, among others). I worked on the 2011 edition of […]

Posted in Case Studies

Pretzel Alphabet

The Pretzel Alphabet came to me as a random idea in the summer of 2009, when I just graduated from my Master’s Degree in London. I was eating a bag of pretzels, and I thought I could make a whole alphabet without altering a single pretzel. I didn’t try to finish […]