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Keen on cities, information architecture, design thinking, design research, user-centered design, practice-led research and empathy.

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Walmart Publicaciones Landing Page Design

The shoppers/weekly ads (Publicaciones) are the most visited area on website. We developed a landing page for the user to have a more inclusive experience, being able to navigate across different shoppers, products and categories. We implemented new modules that were to be replicated across other sections of the […]

Lestoil Hack del Año

Lestoil Puerto Rico launched a user generated content based contest in which the users could submit their hacks for the possibility to win money. This was aligned to the brand’s online strategy to highlight the creative spirit of the target user. Credits: Rachel Hernández –  UX Designer & Digital Producer […]

Tu primera tarjeta

Bancoop is a cooperative based bank which launched a campaign with two new products, a debit card and a credit card focused on a younger target. We designed and developed a responsive landing page to inform the clients of the benefits of both their products. It can be accessed at […]

Walmart Puerto Rico Template Design Optimizations

We provided the redesign of templates within Walmart Puerto Rico’s online property, the website. In support of Walmart’s strategic plan to enhance marketing with a DIY/Lifestyle approach, we aimed to provide prospective clients with an improved customer interaction. The redesign focused on building a content rich website which provided […]

Interface Design Course at Universidad del Turabo

I was given the opportunity to teach an Interface Design course to 3rd and 4th year Graphic Design Students, at Escuela Internacional de Diseño. I taught them the principles & methodologies of Interaction and User Experience Design. The students were able to test their own wireframes and prototypes for mobile […]


Walmart Puerto Rico decided to launch its first digital catalogue, focused on the categories of apparel and personal care. We proposed a platform in which different looks could be displayed with product and price information on a responsive microsite. I produced the sitemap and wireframes based on the brand character […]

Lexus Website Redesign

We were approached by Toyota de Puerto Rico, Corp. to redesign the website for Lexus, their luxury brand. The focus was to display the content of the site with the same qualities their vehicles have: comfort, elegance, power. We designed a desktop & tablet friendly version, and a mobile version. […]

Millas de Felicidad

Every year, Toyota de Puerto Rico, Corp. sends their Christmas Card to their employees and suppliers all across the globe. On 2012, the creative proposal was to use the multiple miles Toyota cars gather, because of their durability, for a socially responsible cause. Paired with Fundación Ferni, we were able […]

Toyota Website Redesign

Toyota de Puerto Rico, Corp. hadn’t redesigned their website for almost a decade. The challenge was to redesign it in order to show the brand equity and leverage upon the competition. We developed a website very rich in content and keen on high quality aesthetics. Here are some screen shots […]

Trident Jam

We developed a game in which the user could chew gum in order to create music. This was for Trident, at the moment part of Kraft (now Mondelez). The game used new technology, both software and hardware based. We designed and developed the whole experience, including icons, motion graphics, gameplay […]