- 5 May, 2012 -
- Case Studies -
- Tags : Advertising Campaign, Art Direction, awards, Editorial Design, Food, Food in Puerto Rico, Gamification, Gastronomic recognition, Icon Design, Information Architecture, local gastronomy, People Choice, Product Design, Project Management, restaurants, Reward Systems, Sal!, Sal! Awards, sal.pr, salawards.com, Site Flow, Social Media Plan, Wireframes
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Sal!, the leading restaurant and gastronomy related hub in Puerto Rico, held their first awards last year. Sal! Awards meant to recognize the local food establishments for their type of food, special features and/or experience. Thirty categories were presented. Both the nomination and voting phases were open to and decided by the public.
My work in this project not only limited itself to information architecture, design and art direction of several applications; I was also in charge of managing it in a specific period and was responsible for the overall outcome in terms of website QA for both web and mobile versions, social media implementation, managing the data of the nomination and voting phases, among other tasks.
In terms of IA, I developed several iterations of wireframes for the three phases of the website: nomination, voting and winners’ presentation. Notions of gamification and reward systems were implemented to the voting phase of the website, such as badges that the user would earn depending on the amount of categories he or she would vote for. Social media integration was a pivotal aspect of the website, as you could share each category you voted for and the badges you earned in Facebook, Twitter and LinkedIn. Flow charts and site maps were created in order to organize the information translated onto the wireframes.
Art Direction & Design
I was responsible for the conceptualization and production of several applications, such as the awards’ logo, an icon system for the thirty categories, advertorial campaign for the three phases (nomination, voting and winners/finalists announcement period), landing pages for web and social media, the physical prize given to the winning restaurant of each category at the awards’ ceremony and the special print edition with all the information about the awards.
I was also responsible of directing the supplier on the front-end design of the website on all the phases previously mentioned.
Unit Leader: Loren Ferré Rangel; Creative Director: Claudia Robiou; Executive Assistant: Dolly Martínez; Brand Manager: Natalia Robles; Technical Project Manager: Elias Bachour & Ileanna López; Content Managers: Kelly González, Amarys Santiago, Melissa Cáceres, Emanuel Vera, Loredana Hernández, Carla Méndez Martí; Video: Marla García; Editor: Larissa Vázquez Zapata; Marketing Manager: Anamalys Meléndez; Supplier (website): Orange (Argentina)