Magacín, the social and lifestyle Sunday magazine of El Nuevo Día, launched its multimedia platform last August, with magacin.com in web and mobile applications. I conceptualized and designed the mobile web instance. I also redesigned the iPhone native application’s prototype.
For the mobile web version, taking the structure and aesthetic idiom of the desktop version as reference, I developed a navigation system which would allow users to browse through the categories in a seamless way. Hierarchy systems were applied to sections such as events, which needed to have up to four functional tiers of information.
Rapid prototyping, screen flow and navigation models were some of the information architecture and user-centered design methods used for this exercise. They allowed me to understood how to categorize and organize information according to the different levels of navigation the user was to access. It also helped me understand the mobile experience, which is so different from the desktop/web browser experience.
The iPhone app prototype was an aesthetic improvement of the existent structure, taking the Apple UI Guidelines into consideration for the standard elements and output layouts, such as photo galleries and videos.
Unit Leader: Loren Ferré Rangel; Creative Director: Claudia Robiou; Editor: Larissa Vázquez Zapata; Content Managers: Loredana Hernández & Emanuel Vera; Project Manager: Elias Bachour; Supplier: EIS (Dominican Republic)