Part of the team that designed a developed an accessible exhibition for an iconic Modernist china that was produced locally with the best quality, recognized globally.
Part of the team that designed and developed the accessible website for the Office of Marvel & Marchand Architects, LLP.
I was part of the team at Rubberband Sociedad de Diseño (2008-09), which contributed in the design for the rest of the alphabet that was originally commissioned by a businesswoman who owned a Puerto Rican hotel during the 1960s.
The Family Department of the Government of Puerto Rico launched a campaign to attract prospective adoptive parents into finding their match; a child that needs a home.
It was a 360 campaign. It regards to my participation in this beautiful project was to design the user experience and lead the production of all the deliverables within a producion timetable for a responsive & accessible microsite which focused on leading the prospective parent to fill two forms: one with general information and another which basically cemented the basis of the application.
You may see the wireframes for the website below:
You may find below some screen shots of various sections of the microsite dalehogar.org:
Lestoil Puerto Rico launched a user generated content based contest in which the users could submit their hacks for the possibility to win money. This was aligned to the brand’s online strategy to highlight the creative spirit of the target user.
I was responsible for the user experience design and management of resources (internal/external) of the project.
Layout (submission period):
Bancoop is a cooperative based bank which launched a campaign with two new products, a debit card and a credit card focused on a younger target. We designed and developed a responsive landing page to inform the clients of the benefits of both their products. It can be accessed at tuprimeratarjeta.com.
I was responsible for the user experience design and the management of the resources (internal & external) that produced and developed the project.
Current website (desktop view):
Current website (mobile view):
We provided the redesign of templates within Walmart Puerto Rico’s online property, the walmartpr.com website. In support of Walmart’s strategic plan to enhance marketing with a DIY/Lifestyle approach, we aimed to provide prospective clients with an improved customer interaction. The redesign focused on building a content rich website which provided a simplified and more user-friendly approach for existing and potential clients.
I was given the opportunity to teach an Interface Design course to 3rd and 4th year Graphic Design Students, at Escuela Internacional de Diseño. I taught them the principles & methodologies of Interaction and User Experience Design. The students were able to test their own wireframes and prototypes for mobile apps they designed.
The curriculum started off with a Heuristics Evaluation of an existing app, then they proceeded to research on their prospective clients (based on briefs), develop personas, scenarios, task analysis, wireframes (which they tested upon real users) and a final working prototype.
Final prototype (iOS version) of Hospital del Maestro’s mobile app:
App prototype credits: John Ortiz, Karla Flores & Gerardo Soto (group)
Walmart Puerto Rico decided to launch its first digital catalogue, focused on the categories of apparel and personal care.
We proposed a platform in which different looks could be displayed with product and price information on a responsive microsite.
I produced the sitemap and wireframes based on the brand character and heuristics. I was also the Project Manager/Digital Producer for the project, working closely with all the production resources to complete all the dependencies according to the project’s timeline.
Desktop/tablet layouts for Navilooks (Christmas Season Catalogue):
Mobile layouts for Navilooks (Christmas Season Catalogue):
Mobile version for current catalogue (Spring/Summer), Diario de Verano.
Desktop version for current catalogue (Spring/Summer), Diario de Verano.