Lestoil Puerto Rico launched a user generated content based contest in which the users could submit their hacks for the possibility to win money. This was aligned to the brand’s online strategy to highlight the creative spirit of the target user.
I was responsible for the user experience design and management of resources (internal/external) of the project.
Layout (submission period):
Bancoop is a cooperative based bank which launched a campaign with two new products, a debit card and a credit card focused on a younger target. We designed and developed a responsive landing page to inform the clients of the benefits of both their products. It can be accessed at tuprimeratarjeta.com.
I was responsible for the user experience design and the management of the resources (internal & external) that produced and developed the project.
Current website (desktop view):
Current website (mobile view):
We provided the redesign of templates within Walmart Puerto Rico’s online property, the walmartpr.com website. In support of Walmart’s strategic plan to enhance marketing with a DIY/Lifestyle approach, we aimed to provide prospective clients with an improved customer interaction. The redesign focused on building a content rich website which provided a simplified and more user-friendly approach for existing and potential clients.
Walmart Puerto Rico decided to launch its first digital catalogue, focused on the categories of apparel and personal care.
We proposed a platform in which different looks could be displayed with product and price information on a responsive microsite.
I produced the sitemap and wireframes based on the brand character and heuristics. I was also the Project Manager/Digital Producer for the project, working closely with all the production resources to complete all the dependencies according to the project’s timeline.
Desktop/tablet layouts for Navilooks (Christmas Season Catalogue):
Mobile layouts for Navilooks (Christmas Season Catalogue):
Mobile version for current catalogue (Spring/Summer), Diario de Verano.
Desktop version for current catalogue (Spring/Summer), Diario de Verano.
We were approached by Toyota de Puerto Rico, Corp. to redesign the website for Lexus, their luxury brand. The focus was to display the content of the site with the same qualities their vehicles have: comfort, elegance, power. We designed and developed a desktop & tablet friendly version, and a mobile version.
I was responsible for the scoping and production management of the project, with internal and external resources.
Desktop version of the website (as of April 2015):
Mobile version of the website (as of April 2015):
Every year, Toyota de Puerto Rico, Corp. sends their Christmas Card to their employees and suppliers all across the globe. On 2012, the creative proposal was to use the multiple miles Toyota cars gather, because of their durability, for a socially responsible cause. Paired with Fundación Ferni, we were able to produce a website that was shared throughout social media and email, to gather 32 million miles worldwide, which translated onto 19 wheelchairs that were donated to underprivileged children.
Website screen shots:
You may access the microsite here.
Toyota de Puerto Rico, Corp. hadn’t redesigned their website for almost a decade. The challenge was to redesign it in order to show the brand equity and leverage upon the competition. We developed a website very rich in content and keen on high quality aesthetics.
Here are some screen shots of the desktop version for Puerto Rico:
The corporation also has presence in the US Virgin Islands, therefore, we developed a full english version of the website.
We also developed mobile versions for both websites:
We developed a game in which the user could chew gum in order to create music. This was for Trident, at the moment part of Kraft (now Mondelez). The game used new technology, both software and hardware based. We designed and developed the whole experience, including icons, motion graphics, gameplay and the interface.
It was installed on one of the biggest shopping malls for a promotional period of three weeks.
Here’s the case study video:
Screen shots from the gameview:
We also developed a Media Campaign and a Microsite in which the game was explained, along with the itinerary so the user could visit the booth and play.