Lestoil Hack del Año

Lestoil Puerto Rico launched a user generated content based contest in which the users could submit their hacks for the possibility to win money. This was aligned to the brand’s online strategy to highlight the creative spirit of the target user.

I was responsible for the user experience design and management of resources (internal/external) of the project.

Instance userflow:



lestoil_yearhack_mobile_submission lestoil_yearhack_mobile_voting Lestoil_yearhack_mobile_winners[1] lestoil_yearhack_voting_rev22-7-15

Layout (submission period):



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