Posted on February 9, 2017February 9, 2017 by adminMedalla Cabezudos Medalla Light is the leading Puerto Rican beer, with a strong sense of identity in its brand discourse. I led the production of the development of two costumed figures which had digital displays integrated, produced the official documentary for the San Juan Municipality, which were fully functional as remote independent objects. The display showed pictures that the users would upload to Instagram with the hashtag #MedallaSanSe. participated in six carnival troupes (comparsas) with a Digital and Promotional integration of multiple characters. Our agency covered the 4-day event in Social Media at all times, In Old San Juan, we have our iconic Fiestas de la Calle San Sebastián, in which the brand was one of the main sponsors. Click here to see a video documentation recap.