Posted on February 9, 2017February 9, 2017 by adminMedalla Cabezudos In Old San Juan, we have our iconic Fiestas de la Calle San Sebastián, in which the brand was one of the main sponsors. produced the official documentary for the San Juan Municipality, participated in six carnival troupes (comparsas) with a Digital and Promotional integration of multiple characters. I led the production of the development of two costumed figures Our agency covered the 4-day event in Social Media at all times, which were fully functional as remote independent objects. The display showed pictures that the users would upload to Instagram with the hashtag #MedallaSanSe. Medalla Light is the leading Puerto Rican beer, with a strong sense of identity in its brand discourse. which had digital displays integrated, Click here to see a video documentation recap.