Every year, Toyota de Puerto Rico, Corp. sends their Christmas Card to their employees and suppliers all across the globe. On 2012, the creative proposal was to use the multiple miles Toyota cars gather, because of their durability, for a socially responsible cause. Paired with Fundación Ferni, we were able to produce a website that was shared throughout social media and email, to gather 32 million miles worldwide, which translated onto 19 wheelchairs that were donated to underprivileged children.
Website screen shots:
You may access the microsite here.