Posted on February 9, 2017February 9, 2017Medalla Cabezudos which had digital displays integrated, produced the official documentary for the San Juan Municipality, In Old San Juan, we have our iconic Fiestas de la Calle San Sebastián, in which the brand was one of the main sponsors. I led the production of the development of two costumed figures Medalla Light is the leading Puerto Rican beer, with a strong sense of identity in its brand discourse. The display showed pictures that the users would upload to Instagram with the hashtag #MedallaSanSe. Our agency covered the 4-day event in Social Media at all times, participated in six carnival troupes (comparsas) with a Digital and Promotional integration of multiple characters. which were fully functional as remote independent objects.