Sal! Awards 2011

Sal!, the leading restaurant and gastronomy related hub in Puerto Rico, held their first awards last year. Sal! Awards meant to recognize the local food establishments for their type of food, special features and/or experience. Thirty categories were presented. Both the nomination and voting phases were open to and decided by the public.

The prize given to the winning restaurants. Photo by Claudia Robiou.
My work in this project not only limited itself to information architecture, design and art direction of several applications; I was also in charge of managing it in a specific period and was responsible for the overall outcome in terms of website QA for both web and mobile versions, social media implementation, managing the data of the nomination and voting phases, among other tasks.

Process of information architecture processes for Sal! Awards.
Information Architecture
In terms of IA, I developed several iterations of wireframes for the three phases of the website: nomination, voting and winners’ presentation. Notions of gamification and reward systems were implemented to the voting phase of the website, such as badges that the user would earn depending on the amount of categories he or she would vote for. Social media integration was a pivotal aspect of the website, as you could share each category you voted for and the badges you earned in Facebook, Twitter and LinkedIn. Flow charts and site maps were created in order to organize the information translated onto the wireframes.

Selection of pages of the print edition.
Art Direction & Design
I was responsible for the conceptualization and production of several applications, such as the awards’ logo, an icon system for the thirty categories, advertorial campaign for the three phases (nomination, voting and winners/finalists announcement period),  landing pages for web and social media, the physical prize given to the winning restaurant of each category at the awards’ ceremony and the special print edition with all the information about the awards.

Design process for the icon system.
I was also responsible of directing the supplier on the front-end design of the website on all the phases previously mentioned. 

Nominating and voting phases of the website (not the final iteration)

Pretzel Alphabet

Pretzel Alphabet (whole alphabet).

The Pretzel Alphabet came to me as a random idea in the summer of 2009, when I just graduated from my Master’s Degree in London. I was eating a bag of pretzels, and I thought I could make a whole alphabet without altering a single pretzel. I didn’t try to finish the alphabet at the time.

Nevertheless, the idea materialized in 2010, with the collaboration of Félix De Portu. I ate the pretzels, Félix took the photographs, and we both worked on the website design and programming.

Pretzel Alphabet index page.

On 2011, local based magazine Bacanal had a call for submissions on their food issue. We submitted the Pretzel Alphabet, and got it published.

Because of my ever-growing interest in interaction, I thought it would be great for people to try to make letters out of pretzels on the magazine’s launching party, held at Candela, Viejo San Juan. And so we did. The event was called “Eat your pretzels”.

Revista El Bacanal’s launching party at Candela, Viejo San Juan. (Feb 2011) Photo by Yvonne Santiago.
Intervention of pretzels at “Eat your pretzels”. Photo by Yvonne Santiago.
Digital projection of the alphabet’s slideshow onto the wall. Photo by Yvonne Santiago.