Posted on February 9, 2017February 9, 2017Medalla Cabezudos produced the official documentary for the San Juan Municipality, Medalla Light is the leading Puerto Rican beer, with a strong sense of identity in its brand discourse. which had digital displays integrated, participated in six carnival troupes (comparsas) with a Digital and Promotional integration of multiple characters. In Old San Juan, we have our iconic Fiestas de la Calle San Sebastián, in which the brand was one of the main sponsors. Our agency covered the 4-day event in Social Media at all times, The display showed pictures that the users would upload to Instagram with the hashtag #MedallaSanSe. I led the production of the development of two costumed figures which were fully functional as remote independent objects.