We developed a game in which the user could chew gum in order to create music. This was for Trident, at the moment part of Kraft (now Mondelez). The game used new technology, both software and hardware based. We designed and developed the whole experience, including icons, motion graphics, gameplay and the interface.
It was installed on one of the biggest shopping malls for a promotional period of three weeks.
Here’s the case study video:
Screen shots from the gameview:
We also developed a Media Campaign and a Microsite in which the game was explained, along with the itinerary so the user could visit the booth and play.